When hired as a consultant, Bike Guy brings the following to your company, program or event:

• Successful sales, marketing and promotion ideas gained over 25 years plus the ability to integrate emerging and innovative trends into a more traditional marketplace.
• Insights into situations from an objective, outside the box perspective, to broaden perspectives, and put together contacts not only for a current event but for future business relationships.
• Bike Guy's ability to rapidly evaluate and/or create goals and direction with the knowledge that consumer empowerment is at the heart of everything.
• Experience working with diverse European contacts to develop the communications and other multicultural skills necessary to interpret the differences between marketplaces.
• A Event Manager who has produced and promoted over 10 International and Olympic Level Cycling Events.
• Athletic and coaching background as an international level competitor and coach/ manager of the USA National Cycling Team. Developed training programs, team selection processes, managed teams to Europe and South America.
• Advertising and promotion experience with Rodale Press.
• Product sales experience: Increased sales, established strategic growth plans, implemented sales programs, served as a business consultant, and developed new territories.

“Bill played a key role in securing Saturn as the Official Automobile Sponsor of the Southern California Bicycle Expo, and continues to sell our event to exhibitors, and potential sponsors. His ability to see my event from the customer’s point of view has been invaluable to our success over the last 9 years.”

Peter Huemann, Owner
Southern California Bicycle Expo/818-597-0030

“Now in our second decade of working together, Bike Guy has been an invaluable asset to our very diverse portfolio of start-up projects, marketing and product development. The Bike Guy vision of how nutritional, food and beverage or “Cutting Edge” clothing products work and fit into the marketplace are unparalleled. Bike Guy’s rolodex is equal to the ‘Who’s Who’ in sports marketing or business in general. Whether we needed contacts internationally, or networking opportunities with CEO’s in the USA, Bike Guy is the company we use!”

Kurt Stiles, CEO, AGS Food Products& Executive Chef
Research and Development, Caribou Coffee, Inc./612-388-7274

“Bill’s ability to interpret major shifts in trends, and translate them into dollars and cents is a real plus to any organization he works with. He was able to educate the ad sales staff at Bicycling Magazine on creative ways to use event marketing to boost ad sales. He single-handedly sold the concept of co-sponsorship of the California Street Hill Climb to both Mountain Bike and Bicycling Magazines accomplishing a goal of synergy between the two magazines that ultimately led to both magazines playing a major sponsorship role in the Sea Otter Classic, the biggest Bike Festival in the country.”

Eric Zinczenko, Group Publisher
Field & Stream; Outdoor Life Magazines

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